Yiran Ma
← Composition

W x CHANEL Time Belongs to Women

Director
Liangshu
Country
China
Year
2026
Category
Film / Commercial / Experimental

In the short film “Time Belongs to Women,” W and CHANEL gather, listen to and portray how different women spend the time that is truly their own. Expressions that are seen, everyday moments that are touched, monologues that are heard — together they turn “women’s time” from an idea into images. These moments remain closely tied to the CHANEL PREMIÈRE collection: as women give time back to themselves, PREMIÈRE, with time flowing at the wrist, reminds every woman to “put herself first.”